Marketing, BBA
Bachelor of Business Administration (BBA) Program Learning Outcomes
Our BBA graduates will be able to:
- Demonstrate skills and attributes commonly expected of a business professional in an internship or other experiential engagement
- Demonstrate foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
- Apply foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
- Demonstrate successful business communication skills.
- Recognize concepts in ethics and cultural diversity for decision making.
- Apply analytic tools in decision making.
- Apply information technology tools in decision making.
Consistent with the mission of the College of Business, the mission of the Marketing Discipline is to provide a broad based general and business education that prepares students to contribute to their organization, community, and society through marketing related fields. In addition to the BBA Learning Outcomes, upon successful completion of the program, Marketing majors will be able to:The Department offers the following Bachelors of Business Administration (BBA) in Marketing options:
Graduates of this program will be able to:
- Demonstrate knowledge of basic marketing concepts, Consumer Behavior, and the 4 Ps of Marketing.
- Demonstrate knowledge of the Sales and Promotion concepts.
- Demonstrate knowledge of basic concepts of Market Research.
- Demonstrate knowledge of Market Segmentation and Target Marketing.
- Demonstrate knowledge of basic International Marketing concepts.
BBA in Marketing Major (No Concentration)
BBA in Marketing, Digital Marketing Concentration
BBA in Marketing, Consumer Psychology Concentration
Guidance for Selecting a Marketing Concentration
The Department offers two concentrations for students who want to specialize in specific areas of marketing: Digital Marketing and Consumer Psychology. These options give marketing majors the opportunity to develop unique and specific skills that offer excellent employment opportunities in the Atlanta area and beyond. Focused courses should be taken as marketing electives to complete a concentration.
Program Requirements
BBA in Marketing (No Concentration)
| Code | Title | Credit Hours |
|---|---|---|
| Core Curriculum (Areas A-E) | 42 | |
| All Core Curriculum requirements for the Marketing degree are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog. | ||
| Lower Division Major Requirements (Area F) | 18 | |
| ACCT 2101 | Principles of Financial Accounting | 3 |
| ACCT 2102 | Principles Managerial Accounting | 3 |
| BLAW 2106 | Legal Environment of Business | 3 |
| BUSA 1105 | Introduction to Business | 3 |
| CPTG 2201 | Advanced Computer Applications | 3 |
| ECON 2105 | Principles of Macroeconomics 1 | 3 |
| or ECON 2106 | Principles of Microeconomics | |
| Upper Division Business Core Requirements | 21 | |
| BUSA 3101 | Business Statistics | 3 |
| FINA 3101 | Corporate Finance | 3 |
| MGMT 3101 | Mgmt. Prin. & Org. Behavior | 3 |
| MGMT 3120 | Managerial Communication | 3 |
| MKTG 3101 | Principles of Marketing | 3 |
| MKTG 3420 | Global Business | 3 |
| SCML 3102 | Operations & Supply Chain Mgmt | 3 |
| Required Marketing Major Courses | 12 | |
| MKTG 4104 | Marketing Research & Analysis | 3 |
| MKTG 4207 | Professional Selling | 3 |
| MKTG 4750 | Marketing Strategy | 3 |
| MKTG 4850 | Internship/Cooperative Educ. | 3 |
| or MKTG 4851 | Internship/Cooperative Educ. | |
| or MKTG 4852 | Internship/Cooperative Educ. | |
| General Electives 2 | 24 | |
| Business Capstone | 3 | |
| MGMT 4750 | Strategic Management | 3 |
| Total Credit Hours | 120 | |
BBA in Marketing, Digital Marketing Concentration Course Requirements
In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take the following three courses as part of their marketing and business electives.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 9 | |
| MKTG 4110 | Introduction to Digital Market | 3 |
| MKTG 4111 | Advanced Digital Marketing | 3 |
| MKTG 4112 | Social Media Marketing | 3 |
BBA in Marketing, Consumer Psychology Concentration Course Requirements
In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and complete the following as part of their business and free electives.
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 6 | |
| PSYC 1101 | Intro to General Psychology | 3 |
| PSYC 3130 | Social Psychology | 3 |
| Select one from the following | 3 | |
| Group Dynamics | ||
| Intro to Multicultural Psych | ||
| Theories of Personality | ||
| Psychology of Gender | ||
| Intro to Learning and Behavior | ||
| Organization & Admin Humn. Ser | ||
- 1
ECON 2105 Principles of Macroeconomics should be taken in area E4 or as a free elective.
- 2
Twenty-four (24) credit hours of general electives. Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher. The remaining twelve 3 (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).
- 3
ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the area E4 requirement.
Please Note: This is a suggested course sequence and assumes a starting freshman with no prior college credit who intends to complete their degree in four years. Students should consult with their academic advisor and review the course prerequisites and minimum grade requirements as seen in the Academic Catalog.
| First Year | ||
|---|---|---|
| First Semester | Credit Hours | |
| ENGL 1101 | English Composition I | 3 |
| MATH 1101 | Intro to Mathematical Modeling | 3 |
| Communication or Foreign Language Core Area B2 | 2-3 | |
| POLS 1101 | American Government | 3 |
| BUSA 1105 | Introduction to Business | 3 |
| Credit Hours | 14-15 | |
| Second Semester | ||
| ENGL 1102 | English Composition II | 3 |
| Science Course with Lab Core Area D1 | 4 | |
| Math, Science, or Technology Core Area D2 | 3 | |
| ECON 2105 | Principles of Macroeconomics | 3 |
| BLAW 2106 | Legal Environment of Business | 3 |
| Credit Hours | 16 | |
| Second Year | ||
| First Semester | ||
| Science Course without Lab Core Area D1 | 3 | |
| ACCT 2101 | Principles of Financial Acct. | 3 |
| CPTG 2201 | Adv. Computer Applications | 3 |
| ECON 2106 | Principles of Microeconomics | 3 |
| MKTG 3101 | Principles of Marketing | 3 |
| Credit Hours | 15 | |
| Second Semester | ||
| CRIT 1101 | Critical Thinking | 3 |
| ACCT 2102 | Principles Managerial Acct. | 3 |
| BUSA 3101 | Business Statistics | 3 |
| MGMT 3101 | Mgmt. Prin. & Org. Behavior | 3 |
| MGMT 3120 | Managerial Communication | 3 |
| Credit Hours | 15 | |
| Third Year | ||
| First Semester | ||
| Literature, Philosophy, or Foreign Language Core Area C1 | 3 | |
| HIST 2111 or HIST 2112 |
Survey of US History to 1877 or US HIST Since Reconstruction |
3 |
| SCML 3102 | Operations & Supply Chain Mgmt | 3 |
| MKTG 4104 | Marketing Research & Analysis | 3 |
| MKTG 4207 | Professional Selling | 3 |
| Credit Hours | 15 | |
| Second Semester | ||
| Fine Arts or Intermediate Foreign Language Core Area C2 | 3 | |
| HIST 1111 |
Survey-PreModern World History or Survey of Modern World History or Critical Trends and Issues or Intro to Global Issues |
3 |
| FINA 3101 | Corporate Finance | 3 |
| MKTG 3420 | Global Business | 3 |
| Must have a MKTG prefix at the 3000 level or higher (also SCML 3105 is acceptable) | 3 | |
| Credit Hours | 15 | |
| Fourth Year | ||
| First Semester | ||
| MKTG 4750 | Marketing Strategy | 3 |
| Must have a MKTG prefix at the 3000 level or higher | 3 | |
| MKTG 4850 | Internship/Cooperative Educ. | 3 |
| Must be business courses with an ACCT, BLAW, BUSA, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher | 6 | |
| Credit Hours | 15 | |
| Second Semester | ||
| Business or non-business courses (Must be at the 3000 level or higher) | 6 | |
| MGMT 4750 | Strategic Management | 3 |
| Business or non-business courses (Business must be at the 3000 level or higher, non-business could be lower than 3000 level) | 6 | |
| Credit Hours | 15 | |
| Total Credit Hours | 120-121 | |
- *
Grade "C" or higher required for all Area F and upper division courses.
Internship is required for all Marketing Majors beginning with the 2019-2020 Catalog. No more than two internships may be taken for credit.