Marketing, BBA

Consistent with the mission of the College of Business, the mission of the Marketing Discipline is to provide a broad based general and business education that prepares students to contribute to their organization, community, and society through marketing related fields. In addition to the BBA Learning Outcomes, upon successful completion of the program, Marketing majors will be able to:

  1. Demonstrate knowledge of basic marketing concepts, Consumer Behavior, and the 4 Ps of Marketing
  2. Demonstrate knowledge of the Sales and Promotion concepts
  3. Demonstrate knowledge of basic concepts of Market Research
  4. Demonstrate knowledge of Market Segmentation and Target Marketing
  5. Demonstrate knowledge of basic International Marketing concepts.

The Department offers the following Bachelors of Business Administration (BBA) in Marketing options:

BBA in Marketing Major (No Concentration)
BBA in Marketing, Digital Marketing Concentration
BBA in Marketing, Consumer Psychology Concentration​

Guidance for Selecting a Marketing Concentration

The Department offers two concentrations for students who want to specialize in specific areas of marketing:  Digital Marketing and Consumer Psychology. These options give marketing majors the opportunity to develop unique and specific skills that offer excellent employment opportunities in the Atlanta area and beyond.  Focused courses should be taken as marketing electives to complete a concentration. 

Program Requirements

BBA in Marketing (No Concentration) 

Core Curriculum (Areas A-E)42
All Core Curriculum requirements for the Marketing degree are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog.
Lower Division Major Requirements (Area F)18
ACCT 2101Principles of Financial Acct.3
ACCT 2102Principles Managerial Acct.3
BLAW 2106Legal Environment of Business3
BUSA 1105Introduction to Business3
CPTG 2201Adv. Computer Applications3
ECON 2105Principles of Macroeconomics 13
or ECON 2106 Principles of Microeconomics
Upper Division Business Core Requirements21
BUSA 3101Business Statistics3
FINA 3101Corporate Finance3
MGMT 3101Mgmt. Prin. & Org. Behavior3
MGMT 3120Managerial Communication3
MKTG 3101Principles of Marketing3
MKTG 3420Global Business3
SCML 3102Operations & Supply Chain Mgmt3
Required Marketing Major Courses12
MKTG 4104Marketing Research & Analysis3
MKTG 4207Professional Selling3
MKTG 4750Marketing Management3
MKTG 4850Internship/Cooperative Educ.3
or MKTG 4851 Internship/Cooperative Educ.
or MKTG 4852 Internship/Cooperative Educ.
General Electives 224
Business Capstone3
MGMT 4750Strategic Management3
Total Credit Hours120

ECON 2105 Principles of Macroeconomics should be taken in area E4 or as a free elective.


Twenty-four (24) credit hours of general electives. Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.  The remaining twelve 3 (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).


ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the area E4 requirement.

BBA in Marketing, Digital Marketing Concentration Course Requirements

In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take the following three courses as part of their marketing and business electives.

Required Courses9
MKTG 4110Introduction to Digital Market3
MKTG 4111Advanced Digital Marketing3
MKTG 4112Social Media Marketing3

BBA in Marketing, Consumer Psychology Concentration Course Requirements

In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and complete the following as part of their business and free electives.

Required Courses6
PSYC 1101Intro to General Psychology3
PSYC 3130Social Psychology3
Select one from the following3
Group Dynamics
Intro to Multicultural Psych
Theories of Personality
Psychology of Gender
Intro to Learning and Behavior
Organization & Admin Humn. Ser

Please Note: This is a suggested course sequence and assumes a starting freshman with no prior college credit who intends to complete their degree in four years. Students should consult with their academic advisor and review the course prerequisites and minimum grade requirements as seen in the Academic Catalog. 

Plan of Study Grid
First Year
First SemesterCredit Hours
ENGL 1101 English Composition I 3
MATH 1101 Intro to Mathematical Modeling 3
Communication or Foreign Language Core Area B2 2-3
POLS 1101 American Government 3
BUSA 1105 Introduction to Business 3
 Credit Hours14-15
Second Semester
ENGL 1102 English Composition II 3
Science Course with Lab Core Area D1 4
Math, Science, or Technology Core Area D2 3
ECON 2105 Principles of Macroeconomics 3
BLAW 2106 Legal Environment of Business 3
 Credit Hours16
Second Year
First Semester
Science Course without Lab Core Area D1 3
ACCT 2101 Principles of Financial Acct. 3
CPTG 2201 Adv. Computer Applications 3
ECON 2106 Principles of Microeconomics 3
MKTG 3101 Principles of Marketing 3
 Credit Hours15
Second Semester
CRIT 1101 Critical Thinking 3
ACCT 2102 Principles Managerial Acct. 3
BUSA 3101 Business Statistics 3
MGMT 3101 Mgmt. Prin. & Org. Behavior 3
MGMT 3120 Managerial Communication 3
 Credit Hours15
Third Year
First Semester
Literature, Philosophy, or Foreign Language Core Area C1 3
HIST 2111
Survey of US History to 1877
or US HIST Since Reconstruction
SCML 3102 Operations & Supply Chain Mgmt 3
MKTG 4104 Marketing Research & Analysis 3
MKTG 4207 Professional Selling 3
 Credit Hours15
Second Semester
Fine Arts or Intermediate Foreign Language Core Area C2 3
HIST 1111
Survey-PreModern World History
or Survey of Modern World History
or Critical Trends and Issues
or Intro to Global Issues
FINA 3101 Corporate Finance 3
MKTG 3420 Global Business 3
Must have a MKTG prefix at the 3000 level or higher (also SCML 3105 is acceptable) 3
 Credit Hours15
Fourth Year
First Semester
MKTG 4750 Marketing Management 3
Must have a MKTG prefix at the 3000 level or higher 3
MKTG 4850 Internship/Cooperative Educ. 3
Must be business courses with an ACCT, BLAW, BUSA, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher 6
 Credit Hours15
Second Semester
Business or non-business courses (Must be at the 3000 level or higher) 6
MGMT 4750 Strategic Management 3
Business or non-business courses (Business must be at the 3000 level or higher, non-business could be lower than 3000 level) 6
 Credit Hours15
 Total Credit Hours120-121

Grade "C" or higher required for all Area F and upper division courses.

Internship is required for all Marketing Majors beginning with the 2019-2020 Catalog.  No more than two internships may be taken for credit.