Marketing, BBA

Consistent with the mission of the College of Business, the mission of the Marketing Discipline is to provide a broad based general and business education that prepares students to contribute to their organization, community, and society through marketing related fields. In addition to the BBA Learning Outcomes, upon successful completion of the program, Marketing majors will be able to: 

  • Demonstrate career readiness in the professional field of Marketing.
  • Apply marketing concepts to decision-making in a business environment in accordance with BBA program learning outcomes.
  • Demonstrate knowledge of the marketing skills required for success in the dynamic field of marketing.

The Department offers the following Bachelors of Business Administration (BBA) in Marketing options:

BBA in Marketing Major (No Concentration)
BBA in Marketing, Digital Marketing Concentration
BBA in Marketing, Consumer Psychology Concentration​

Guidance for Selecting a Marketing Concentration

The Department offers two concentrations for students who want to specialize in specific areas of marketing:  Digital Marketing and Consumer Psychology. These options give marketing majors the opportunity to develop unique and specific skills that offer excellent employment opportunities in the Atlanta area and beyond.  Focused courses should be taken as marketing electives to complete a concentration. 

Program Requirements


BBA in Marketing (No Concentration) 

Core Curriculum (Areas A-E)42
All Core Curriculum requirements for the Marketing degree are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog.
Lower Division Major Requirements (Area F)18
ACCT 2101Principles of Financial Acct.3
ACCT 2102Principles Managerial Acct.3
BLAW 2106Legal Environment of Business3
BUSA 1105Introduction to Business3
CPTG 2201Adv. Computer Applications3
ECON 2105Principles of Macroeconomics 13
or ECON 2106 Principles of Microeconomics
Upper Division Business Core Requirements24
BUSA 3101Business Statistics3
FINA 3101Corporate Finance3
MGMT 3101Mgmt. Prin. & Org. Behavior3
MGMT 3120Managerial Communication3
MKTG 3101Principles of Marketing3
MKTG 3420Global Business3
SCML 3102Operations & Supply Chain Mgmt3
Required Marketing Major Courses12
MKTG 4104Marketing Research & Analysis3
MKTG 4207Professional Selling3
MKTG 4750Marketing Management3
MKTG 4850Internship/Cooperative Educ.3
or MKTG 4851 Internship/Cooperative Educ.
or MKTG 4852 Internship/Cooperative Educ.
Marketing Electives6
Choose at least six credit hours (2 courses) from the following Marketing/SCML courses:
Consumer Behavior
Services Marketing
Advertising and Promotion Stra
Digital Marketing
Social Media Marketing
Sports Marketing
Sales Management
Business to Business Sales
International Marketing
Multicultural Marketing
Retailing
Entertainment Marketing
Selected Topics in Marketing
Intro to Transportation & Log.
Business Electives12
Choose four from the following: 2
Managerial Cost Accounting
Taxation of the Individual
Intermediate Financial Acct. I
Interm. Financial Acct. II
Intermediate Fin ACCT III
Intermediate Financial Acct. I
Interm. Financial Acct. II
Advanced Managerial Cost Acct.
Volunteer Income Tax Prep.
Taxation of Business Entities
Accounting Information Systems
Advanced Financial Accounting
Govern. and Non-Profit Acct.
Forensic Accounting
Auditing & Assurance Services
Selected Topics in Accounting
Acct. Intern./Cooperative Educ
and Accounting Internship/Cooperat
Accounting Internship/Cooperat
Accounting Internship/Cooperat
Indep. Study/Directed Research
Indep. Study/Directed Research
Indep. Study/Directed Research
Intermediate Business Law
Bus. Ethics/Corp. Social Resp.
Selected Topics in Business
Internship/Cooperative Educati
Internship/Cooperative Educati
Internship/Cooperative Educati
Indep. Study/Directed Research
Indep. Study/Directed Research
Indep. Study/Directed Research
Monetary Economics
Economics of Innovation
International Economics
Entertainment & Sports Economi
Managerial Economics
Selected Topics in Economics
Personal Financial Management
Investments
Intermediate Finance
Money-Bank.: Domestic & Intnl.
Negotiation and Conflict Mgmt.
Human Resource Management
Organizational Behavior
Leadership
Women in Leadership
Entrepreneurship
Social Innovation and Entrepre
Creativity & Mgmt. of Change
International Management
Legal Issues in Human Resource
Selected Topics in Management
Internship/Cooperative Educ.
Internship/Cooperative Educ.
Internship/Cooperative Educ.
Personal Marketing
Consumer Behavior
Services Marketing
Negotiation and Conflict Mgmt.
Advertising and Promotion Stra
Digital Marketing
Social Media Marketing
Sports Marketing
International Marketing
Multicultural Marketing
Retailing
Selected Topics in Marketing
Intro to Transportation & Log.
Principles-Supply Chain Mgmt
Operations and Warehouse Mgmt
Global Sourcing in SCM
Financial Issues in SCM
Performance Measurement in SCM
Business Capstone3
MGMT 4750Strategic Management3
Non-Business Courses6
Choose six hours of non-business electives. 3
Total Credit Hours120

BBA in Marketing, Digital Marketing Concentration Course Requirements

In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take the following three courses as part of their marketing and business electives.

Required Courses9
Advertising and Promotion Stra
Digital Marketing
Social Media Marketing

BBA in Marketing, Consumer Psychology Concentration Course Requirements

In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and complete the following as part of their business and free electives.