Marketing, BBA

Consistent with the mission of the College of Business, the mission of the Marketing Discipline is to provide a broad based general and business education that prepares students to contribute to their organization, community, and society through marketing related fields. In addition to the BBA Learning Outcomes, upon successful completion of the program, Marketing majors will be able to:

1. Demonstrate knowledge of basic marketing concepts, Consumer Behavior, and the 4 Ps of Marketing
2. Demonstrate knowledge of the Sales and Promotion concepts
3. Demonstrate knowledge of basic concepts of Market Research
4. Demonstrate knowledge of Market Segmentation and Target Marketing
5. Demonstrate knowledge of basic International Marketing concepts.

The Department offers the following Bachelors of Business Administration (BBA) in Marketing options:

BBA in Marketing Major (No Concentration)
BBA in Marketing, Digital Marketing Concentration
BBA in Marketing, Consumer Psychology Concentration​

Guidance for Selecting a Marketing Concentration

The Department offers two concentrations for students who want to specialize in specific areas of marketing:  Digital Marketing and Consumer Psychology. These options give marketing majors the opportunity to develop unique and specific skills that offer excellent employment opportunities in the Atlanta area and beyond.  Focused courses should be taken as marketing electives to complete a concentration. 

Program Requirements

​BBA in Marketing (No Concentration) 

¹

ECON 2105 Principles of Macroeconomics should be taken in area E4 or as a free elective.

²

Twenty-four (24) credit hours of general electives. Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.  The remaining twelve ³ (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).

³

ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the area E4 requirement.

BBA in Marketing, Digital Marketing Concentration Course Requirements

In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take the following three courses as part of their marketing and business electives.

BBA in Marketing, Consumer Psychology Concentration Course Requirements

In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and complete the following as part of their business and free electives.

Please Note: This is a suggested course sequence and assumes a starting freshman with no prior college credit who intends to complete their degree in four years. Students should consult with their academic advisor and review the course prerequisites and minimum grade requirements as seen in the Academic Catalog. 

*

Grade "C" or higher required for all Area F and upper division courses.

Internship is required for all Marketing Majors beginning with the 2019-2020 Catalog.  No more than two internships may be taken for credit.