Marketing, Minor

The Marketing minor allows students to focus on a specific area of business that is always in demand. Students will learn about consumer influence, market research, customer relations, and global marketing. Promotion and advertising are relevant to numerous professions and essential to successful business operations. Digital marketing and social media have become primary communication tools, and data analysis is utilized to predict marketplace trends. The marketing minor may provide a competitive edge and additional employment opportunities.

Program Requirements

Required Courses3
Principles of Marketing
Elective Courses12
Choose four from the following:
Consumer Behavior
Services Marketing
Global Business
Negotiation and Conflict Mgmt.
Marketing Research & Analysis
Advertising and Promotion Stra
Introduction to Digital Market
Advanced Digital Marketing
Social Media Marketing
Sports Marketing
Professional Selling
International Marketing
Multicultural Marketing
Marketing Strategy
Selected Topics in Marketing
Intro to Transportation & Log.
Introduction to Advertising
Introduction to Public Relatio
Total Credit Hours15