General Business, BBA

Bachelor of Business Administration (BBA) Program Learning Outcomes

Our BBA graduates will be able to:

  • Demonstrate skills and attributes commonly expected of a business professional in an internship or other experiential engagement
  • Demonstrate foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
  • Apply foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
  • Demonstrate successful business communication skills.
  • Recognize concepts in ethics and cultural diversity for decision making.
  • Apply analytic tools in decision making.
  • Apply information technology tools in decision making.


Consistent with the mission of the College of Business, the purpose of the General Business degree is to provide a broad-based undergraduate curriculum that allows students to customize programs of study in specific business areas that meet particular career and educational needs. In addition to the BBA Learning Outcomes, upon successful completion of the program, General Business majors will be able to:

Graduates of this program will be able to:

  1. Demonstrate career readiness.
  2. Apply business concepts to decision-making in a business environment.

Program Requirements

Core Curriculum (Areas A-E)42
All Core Curriculum requirements for the General Business degree are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog.
Lower Division Major Requirements (Area F)18
ACCT 2101Principles of Financial Accounting3
ACCT 2102Principles Managerial Accounting3
BLAW 2106Legal Environment of Business3
BUSA 1105Introduction to Business3
CPTG 2201Advanced Computer Applications 13
or ECON 2106 Principles of Microeconomics
Upper Division Business Core Requirements24
BUSA 3101Business Statistics3
FINA 3101Corporate Finance3
MGMT 3101Mgmt. Prin. & Org. Behavior3
MGMT 3120Managerial Communication3
MKTG 3101Principles of Marketing3
MKTG 3420Global Business3
SCML 3102Operations & Supply Chain Mgmt3
MGMT 4850Internship/Cooperative Educ.3
or MGMT 4851 Internship/Cooperative Educ.
or MGMT 4852 Internship/Cooperative Educ.
General Electives 233
Business Capstone3
MGMT 4750Strategic Management3
Total Credit Hours120
1

ECON 2105 Principles of Macroeconomics should be taken in area E4 or as a free elective.

2

Thirty-three (33) credit hours of general electives. You need at least 1 course (3 credit hours) with a MGMT prefix, 1 course (3 credit hours) with a MKTG prefix, and a least 1 course (3 credit hours) with an ACCT or FINA prefix. In addition, twelve (12) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.  The remaining twelve 3 (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Management Internship Course).

3

ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the area E4 requirement.

Please Note: This is a suggested course sequence and assumes a starting freshman with no prior college credit who intends to complete their degree in four years. Students should consult with their academic advisor and review the course prerequisites and minimum grade requirements as seen in the Academic Catalog. 

Plan of Study Grid
First Year
First SemesterCredit Hours
ENGL 1101 English Composition I 3
MATH 1101 Intro to Mathematical Modeling 3
Communication or Foreign Language Core Area B2 2-3
BUSA 1105 Introduction to Business 3
Fine Arts or Intermediate Foreign Language Core Area C2 3
 Credit Hours14-15
Second Semester
ENGL 1102 English Composition II 3
Science Course with Lab Core Area D1 4
ECON 2105 Principles of Macroeconomics 3
BLAW 2106 Legal Environment of Business 3
Math, Science, or Technology Core Area D2 3
 Credit Hours16
Second Year
First Semester
ACCT 2101 Principles of Financial Acct. 3
Science Course without Lab Core Area D1 3
ECON 2106 Principles of Microeconomics 3
CPTG 2201 Adv. Computer Applications 3
Literature, Philosophy, or Foreign Language Core Area C1 3
 Credit Hours15
Second Semester
ACCT 2102 Principles Managerial Acct. 3
MGMT 3120 Managerial Communication 3
CRIT 1101 Critical Thinking 3
MGMT 3101 Mgmt. Prin. & Org. Behavior 3
HIST 2111
or HIST 2112
 Survey of US History to 1877
or US HIST Since Reconstruction
 3
 Credit Hours15
Third Year
First Semester
BUSA 3101 Business Statistics 3
MKTG 3101 Principles of Marketing 3
POLS 1101 American Government 3
FINA 3101 Corporate Finance 3
Must be business courses with an ACCT, BLAW, BUSA, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher 3
 Credit Hours15
Second Semester
SCML 3102 Operations & Supply Chain Mgmt 3
3000/4000 Level ACCT/ FINA/ECON Prefix 3
Must be business courses with an ACCT, BLAW, BUSA, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher 3
HIST 1111
or HIST 1112
or HIST 2750
or POLS 2401
 Survey-PreModern World History
or Survey of Modern World History
or Critical Trends and Issues
or Intro to Global Issues
 3
BUSA 4850 Internship/Cooperative Educati 3
 Credit Hours15
Fourth Year
First Semester
MKTG 3420 Global Business 3
3000/4000 Level MGMT Prefix 6
Business or non-business courses (Must be at the 3000 level or higher) 6
 Credit Hours15
Second Semester
MGMT 4750 Strategic Management 3
Business or non-business courses (Business must be at the 3000 level or higher, non-business could be lower than 3000 level) 6
Must be business courses with an ACCT, BLAW, BUSA, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher 6
 Credit Hours15
 Total Credit Hours120-121
*

Grade "C" or higher required for all Area F and upper division courses. 

Internship is required for all General Business Majors beginning with the 2019-2020 Catalog.  No more than two internships may be taken for credit.