General Business, BBA

Consistent with the mission of the College of Business, the purpose of the General Business degree is to provide a broad-based undergraduate curriculum that allows students to customize programs of study in specific business areas that meet particular career and educational needs. In addition to the BBA Learning Outcomes, upon successful completion of the program, General Business majors will be able to:

  1. Demonstrate career readiness.
  2. Apply business concepts to decision-making in a business environment.

Program Requirements

Core Curriculum (Areas A-E)42
All Core Curriculum requirements for the General Business degree are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog.
Lower Division Major Requirements (Area F)18
ACCT 2101Principles of Financial Acct.3
ACCT 2102Principles Managerial Acct.3
BLAW 2106Legal Environment of Business3
BUSA 1105Introduction to Business3
CPTG 2201Adv. Computer Applications 13
or ECON 2106 Principles of Microeconomics
Upper Division Business Core Requirements24
BUSA 3101Business Statistics3
FINA 3101Corporate Finance3
MGMT 3101Mgmt. Prin. & Org. Behavior3
MGMT 3120Managerial Communication3
MKTG 3101Principles of Marketing3
MKTG 3420Global Business3
SCML 3102Operations & Supply Chain Mgmt3
MGMT 4850Internship/Cooperative Educ.3
or MGMT 4851 Internship/Cooperative Educ.
or MGMT 4852 Internship/Cooperative Educ.
General Business Major Elective Options27
Choose 9 courses from among the following, to include at least one MGMT course, one MKTG course and one ACCT or FINA course: 2
Managerial Cost Accounting
Taxation of the Individual
Intermediate Financial Acct. I
Interm. Financial Acct. II
Intermediate Fin ACCT III
Advanced Managerial Cost Acct.
Volunteer Income Tax Prep.
Taxation of Business Entities
Accounting Information Systems
Advanced Financial Accounting
Govern. and Non-Profit Acct.
Forensic Accounting
Auditing & Assurance Services
Selected Topics in Accounting
Acct. Intern./Cooperative Educ
and Accounting Internship/Cooperat
Accounting Internship/Cooperat
Accounting Internship/Cooperat
Indep. Study/Directed Research
Indep. Study/Directed Research
Indep. Study/Directed Research
Intermediate Business Law
Bus. Ethics/Corp. Social Resp.
Selected Topics in Business
Internship/Cooperative Educati
Internship/Cooperative Educati
Internship/Cooperative Educati
Indep. Study/Directed Research
Indep. Study/Directed Research
Indep. Study/Directed Research
Monetary Economics
Economics of Innovation
International Economics
Entertainment & Sports Economi
Managerial Economics
Selected Topics in Economics
Personal Financial Management
Intermediate Finance
Money-Bank.: Domestic & Intnl.
Negotiation and Conflict Mgmt.
Human Resource Management
Organizational Behavior
Women in Leadership
Social Innovation and Entrepre
Creativity & Mgmt. of Change
International Management
Legal Issues in Human Resource
Selected Topics in Management
Personal Marketing
Consumer Behavior
Services Marketing
Negotiation and Conflict Mgmt.
Marketing Research & Analysis
Advertising and Promotion Stra
Sports Marketing
Professional Selling
Sales Management
Business to Business Sales
International Marketing
Multicultural Marketing
Entertainment Marketing
Marketing Management
Selected Topics in Marketing
Internship/Cooperative Educ.
Internship/Cooperative Educ.
Internship/Cooperative Educ.
Intro to Transportation & Log.
Principles-Supply Chain Mgmt
Operations and Warehouse Mgmt
Global Sourcing in SCM
Financial Issues in SCM
Performance Measurement in SCM
Business Capstone3
MGMT 4750Strategic Management3
Non-Business Courses6
Choose six (6) hours of non-business electives. 3
Total Credit Hours120