Digital Marketing, Minor

The Digital Marketing minor allows students from all majors to specialize in a high growth field. This specialized training prepares students for a career in Digital Marketing. The professional field of Digital Marketing provides students with a variety of lucrative job opportunities. A large number of jobs in the US require digital marketing and this number is expected to grow in the future. 

Program Requirements

Required Courses15
MKTG 3101Principles of Marketing3
MKTG 3302Consumer Behavior3
MKTG 4106Advertising and Promotion Stra3
MKTG 4111Digital Marketing3
MKTG 4112Social Media Marketing3
Total Credit Hours15