Digital Marketing, Minor
The Digital Marketing minor allows students from all majors to specialize in a high growth field. This specialized training prepares students for a career in Digital Marketing. The professional field of Digital Marketing provides students with a variety of lucrative job opportunities. A large number of jobs in the US require digital marketing and this number is expected to grow in the future.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 15 | |
| MKTG 3101 | Principles of Marketing | 3 |
| MKTG 3302 | Consumer Behavior | 3 |
| MKTG 4106 | Advertising and Promotion Stra | 3 |
| MKTG 4111 | Digital Marketing | 3 |
| MKTG 4112 | Social Media Marketing | 3 |
| Total Credit Hours | 15 | |