Marketing, BBA

Bachelor of Business Administration (BBA) Program Learning Outcomes

Our BBA graduates will be able to:

• Demonstrate skills and attributes commonly expected of a business professional in an internship or other experiential engagement
• Demonstrate foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
• Apply foundational knowledge in Accounting, Finance, Operations, Strategy, Marketing, during decision making for a competitive business environment
• Demonstrate successful business communication skills.
• Recognize concepts in ethics and cultural diversity for decision making.
• Apply analytic tools in decision making.                                                                                                                                                         
• Apply information technology tools in decision making.

Consistent with the mission of the College of Business, the mission of the Marketing Discipline is to provide a broad based general and business education that prepares students to contribute to their organization, community, and society through marketing related fields. In addition to the BBA Learning Outcomes, upon successful completion of the program, Marketing majors will be able to:The Department offers the following Bachelors of Business Administration (BBA) in Marketing options:

Graduates of this program will be able to:

1. Demonstrate knowledge of the 4 parts of the marketing mix.
2. Demonstrate knowledge of the sales process
3. Demonstrate knowledge of concepts of marketing research
4. Demonstrate knowledge of basic market strategy concepts

BBA in Marketing Major (No Concentration)
BBA in Marketing, Digital Marketing Concentration
BBA in Marketing, Consumer Psychology Concentration​

Guidance for Selecting a Marketing Concentration

The Department offers two concentrations for students who want to specialize in specific areas of marketing:  Digital Marketing and Consumer Psychology. These options give marketing majors the opportunity to develop unique and specific skills that offer excellent employment opportunities in the Atlanta area and beyond.  Focused courses should be taken as marketing electives to complete a concentration. 

Program Requirements

​BBA in Marketing (No Concentration) 

BBA in Marketing and Social Media, Digital Marketing Concentration Course Requirements

In order to complete a Digital Marketing Concentration, students need to complete all the required courses for the Marketing major and take the following three courses as part of their marketing and business electives.

BBA in Marketing, Consumer Psychology Concentration Course Requirements

In order to complete a Consumer Psychology Concentration, students need to complete all the required courses for the Marketing major and complete the following as part of their business and free electives.

¹

ECON 2105 Principles of Macroeconomics should be taken in Core IMPACTS or as a free elective.

²

Twenty-four (24) credit hours of general electives. Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.  The remaining twelve ³ (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).

³

ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the Core IMPACTS.

Please Note: This is a suggested course sequence and assumes a starting freshman with no prior college credit who intends to complete their degree in four years. Students should consult with their academic advisor and review the course prerequisites and minimum grade requirements as seen in the Academic Catalog. 

*

Grade "C" or higher required for all Area F and upper division courses.

Internship is required for all Marketing Majors beginning with the 2019-2020 Catalog.  No more than two internships may be taken for credit.