Marketing, Minor
The Marketing minor allows students to focus on a specific area of business that is always in demand. Students will learn about consumer influence, market research, customer relations, and global marketing. Promotion and advertising are relevant to numerous professions and essential to successful business operations. Digital marketing and social media have become primary communication tools, and data analysis is utilized to predict marketplace trends. The marketing minor may provide a competitive edge and additional employment opportunities.
Program Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Required Courses | 3 | |
| Principles of Marketing | ||
| Elective Courses | 12 | |
| Choose four from the following: | ||
| Consumer Behavior | ||
| Services Marketing | ||
| Global Business | ||
| Negotiation and Conflict Mgmt. | ||
| Market Research and Analytics | ||
| Advertising and Promotion Stra | ||
| Introduction to Digital Market | ||
| Advanced Digital Marketing | ||
| Social Media Marketing | ||
| Sports Marketing | ||
| Professional Selling | ||
| International Marketing | ||
| Multicultural Marketing | ||
| Retailing | ||
| Marketing Strategy | ||
| Selected Topics in Marketing | ||
| Intro to Transportation & Log. | ||
| Introduction to Advertising | ||
| Introduction to Public Relatio | ||
| Total Credit Hours | 15 | |