BBA in Marketing with MBA

Program Requirements

Entrance requirements for the Bachelor of Business Administration (BBA) in Marketing and Master of Business Administration (MBA) combined degree are:

  • 3.0 GPA
  • Junior Standing

Freshman – Junior Requirements

Students will complete all the area F courses and the Principles of Management, Principles of Marketing, Global Business, and Corporate Finance from the Business core.

Senior Standing Requirements

Students will complete 6 or 9 credit hours (depending on the program) of approved graduate-level business courses in their final 2 semesters along with their remaining undergraduate coursework.

The student must submit the following to Graduate Admissions during their senior year: graduate application and transcripts from all institutions attended

Bachelor of Business Administration (Marketing) Requirements

Core Curriculum (Areas A-E)42
All Core Curriculum requirements are shown under Core Curriculum in the Graduation Requirements section of the Undergraduate Catalog.
Lower Division Major Requirements (Area F)18
ACCT 2101Principles of Financial Acct.3
ACCT 2102Principles Managerial Acct.3
BLAW 2106Legal Environment of Business3
BUSA 1105Introduction to Business3
CPTG 2201Adv. Computer Applications3
ECON 2105Principles of Macroeconomics 13
or ECON 2106 Principles of Microeconomics
Upper Division Business Core Requirements21
BUSA 3101Business Statistics3
FINA 3101Corporate Finance3
MGMT 3101Mgmt. Prin. & Org. Behavior3
MGMT 3120Managerial Communication3
MKTG 3101Principles of Marketing3
MKTG 3420Global Business3
SCML 3102Operations & Supply Chain Mgmt3
Required Marketing Major Courses12
MKTG 4104Marketing Research & Analysis3
MKTG 4207Professional Selling3
MKTG 4850Internship/Cooperative Educ.3
or MKTG 4851 Internship/Cooperative Educ.
or MKTG 4852 Internship/Cooperative Educ.
General Electives 224
Business Capstone3
Strategic Management
Total Credit Hours120

ECON 2105 Principles of Macroeconomics should be taken in Area E4 or as a free elective

Twenty-four (24) credit hours of general electives. Students should select nine (9) credit hours of MBA core courses for the General Electives area (if course pre-requisites are met). Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.

The remaining twelve (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not be counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).

 Master of Business Administration (MBA) Requirements

MBA Core Requirements24
ACCT 5000Accounting Concepts2
ACCT 5200Accounting for Managerial Deci3
BUSA 5000Decision Concepts1
BUSA 5200Decision Making-Uncertainty3
FINA 5100Corporate Finance for MBA3
MGMT 5101Org. Development and Change3
MGMT 5111Leadership and Organizational3
MKTG 5200Marketing Management3
Capstone Requirement (3 credit hours)
MGMT 5750Global Strategic Management3
Choose one concentration from the following:
Total Credit Hours33

Once students transition fully into the MBA program, select courses which were not completed as General Electives while in the BBA program.


ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the Area E4 requirement

Plan of Study Grid
First SemesterCredit Hours
ENGL 1101 English Composition I 3
MATH 1101 Intro to Mathematical Modeling 3
Communication or Foreign Language course 3
BUSA 1105 Introduction to Business 3
Fine Arts or Intermediate Foreign Language course 3
 Credit Hours15
Second Semester
ENGL 1102 English Composition II 3
Science course with Laboratory 3
Science course with Laboratory 1
ACCT 2102 Principles Managerial Acct. 3
BLAW 2106 Legal Environment of Business 3
Math, Science, or Technology course 3
 Credit Hours16
First Semester
ACCT 2102 Principles Managerial Acct. 3
Science course without Laboratory 3
ECON 2106 Principles of Microeconomics 3
CPTG 2201 Adv. Computer Applications 3
Literature, Philosophy, or Foreign Language course 3
 Credit Hours15
Second Semester
ECON 2106 Principles of Microeconomics 3
World History 3
CRIT 1101 Critical Thinking 3
BUSA 3101 Business Statistics 3
MKTG 3101 Principles of Marketing 3
 Credit Hours15
First Semester
Student should inform the Department Chair of their interest in the Combined Program
SCML 3102 Operations & Supply Chain Mgmt 3
MGMT 3120 Managerial Communication 3
MKTG 4104 Marketing Research & Analysis 3
MKTG 4207 Professional Selling 3
POLS 1101 American Government 3
 Credit Hours15
Second Semester
Student must submit an application for the Combined Degree Program
MGMT 3101 Mgmt. Prin. & Org. Behavior 3
Non MKTG Business Elective 3
MKTG 4850 Internship/Cooperative Educ. 3
Elective (Business or non-business) 3
American History course 3
 Credit Hours15
First Semester
MKTG 3420 Global Business 3
MKTG 4750 Marketing Strategy 3
FINA 3101 Corporate Finance 3
Elective (Business or non-business) 3
MGMT 5101 Org. Development and Change 1 3
 Credit Hours15
Second Semester
MGMT 4750 Strategic Management 3
Elective (Business or non-business) 3
MKTG 5200 Marketing Management 1 3
Elective (Business or non-business) 3
MGMT 5111 Leadership and Organizational 1 3
 Credit Hours15
Fifth Year
First Semester
ACCT 5000 Accounting Concepts 2 2
BUSA 5000 Decision Concepts 2 1
Concentration Elective 2,3 3
Concentration Elective 2,3 3
Concentration Elective 2,3 3
 Credit Hours12
Second Semester
ACCT 5200 Accounting for Managerial Deci 2 3
BUSA 5200 Decision Making-Uncertainty 2 3
FINA 5100 Corporate Finance for MBA 2 3
MGMT 5750 Global Strategic Management 2 3
 Credit Hours12
 Total Credit Hours145

Dual Credit-Course counts toward both degrees.


Graduate Residency Course.


Concentration in Digital Marketing Elective.