BBA in Marketing with MBA
Program Requirements
Entrance requirements for the Bachelor of Business Administration (BBA) in Marketing and Master of Business Administration (MBA) combined degree are:
- 3.0 GPA
- Junior Standing
Freshman – Junior Requirements
Students will complete all Field of Study courses and the Principles of Management, Principles of Marketing, Global Business, and Corporate Finance from the Business core.
Senior Standing Requirements
Students will complete 9 credit hours of approved graduate-level business courses in their final 2 semesters along with their remaining undergraduate coursework.
The student must submit the following to Graduate Admissions during their senior year: graduate application and transcripts from all institutions attended.
Bachelor of Business Administration (Marketing) Requirements
| Code | Title | Credit Hours |
|---|---|---|
| Core IMPACTS | 42 | |
| All core curriculum recommendations are shown under the Core IMPACTS section of the Undergraduate Graduation Requirements. | ||
| Field of Study - Marketing | 18 | |
| ACCT 2101 | Principles of Financial Acct. | 3 |
| ACCT 2102 | Principles Managerial Acct. | 3 |
| BLAW 2106 | Legal Environment of Business | 3 |
| BUSA 1105 | Introduction to Business | 3 |
| CPTG 2201 | Adv. Computer Applications | 3 |
| ECON 2105 | Principles of Macroeconomics 1 | 3 |
| or ECON 2106 | Principles of Microeconomics | |
| Upper Division Business Core Requirements | 21 | |
| BUSA 3101 | 3 | |
| FINA 3101 | Corporate Finance | 3 |
| MGMT 3101 | Mgmt. Prin. & Org. Behavior | 3 |
| MGMT 3120 | Business Communication | 3 |
| MKTG 3101 | Principles of Marketing | 3 |
| MKTG 3420 | Global Business | 3 |
| SCML 3102 | Operations & Supply Chain Mgmt | 3 |
| Required Marketing Major Courses | 12 | |
| MKTG 4104 | Marketing Research & Analysis | 3 |
| MKTG 4207 | Professional Selling | 3 |
| MKTG 4850 | Internship/Cooperative Educ. | 3 |
| or MKTG 4851 | Internship/Cooperative Educ. | |
| or MKTG 4852 | Internship/Cooperative Educ. | |
| General Electives 2 | 24 | |
| Business Capstone | 3 | |
| Strategic Management | ||
| Total Credit Hours | 120 | |
- 1
ECON 2105 Principles of Macroeconomics should be taken in Core IMPACTS or as a free elective
- 2
- Twenty-four (24) credit hours of general electives. Students should select nine (9) credit hours of MBA core courses for the General Electives area (if course pre-requisites are met). Six (6) credit hours must be from courses that have a MKTG prefix at the 3000 level or higher (SCML 3105 could be taken as one of the two courses in this category). In addition, six (6) credit hours must be business courses with an ACCT, BLAW, BUSA, ECON, FINA, MGMT, MKTG, SCML prefix at the 3000 level or higher.
The remaining twelve (12) credit hours are open electives (they could be business or non-business courses). Open electives may be at a lower level than 3000. Courses with the following prefixes will not be counted in this category: AVIA, CSU, PARA, TECH. Only one internship course can be taken as an elective (this is in addition to the internship taken to satisfy the Required Major Marketing Courses).
Master of Business Administration (MBA) Requirements
| Code | Title | Credit Hours |
|---|---|---|
| MBA Core Requirements | 24 | |
| ACCT 5000 | Accounting Concepts | 2 |
| ACCT 5200 | Accounting for Managerial Deci | 3 |
| BUSA 5000 | Decision Concepts | 1 |
| BUSA 5200 | Decision Making-Uncertainty | 3 |
| FINA 5100 | Corporate Finance for MBA | 3 |
| MGMT 5101 | Org. Development and Change | 3 |
| MGMT 5111 | Leadership and Organizational | 3 |
| MKTG 5200 | Marketing Management | 3 |
| Capstone Requirement (3 credit hours) | ||
| MGMT 5750 | Global Strategic Management | 3 |
| Concentration | 9 | |
| Choose one concentration from the following: | ||
| Total Credit Hours | 33 | |
- *
Once students transition fully into the MBA program, select courses which were not completed as General Electives while in the BBA program.
- **
ECON 2105 Principles of Macroeconomics must be taken as a non-business elective if not taken to satisfy the Core IMPACTS requirement
| Freshman | ||
|---|---|---|
| First Semester | Credit Hours | |
| ENGL 1101 | English Composition I | 3 |
| MATH 1101 | Intro to Mathematical Modeling | 3 |
| Communication or Foreign Language course | 3 | |
| BUSA 1105 | Introduction to Business | 3 |
| Fine Arts or Intermediate Foreign Language course | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| ENGL 1102 | English Composition II | 3 |
| Science course with Laboratory | 3 | |
| Science course with Laboratory | 1 | |
| ACCT 2102 | Principles Managerial Acct. | 3 |
| BLAW 2106 | Legal Environment of Business | 3 |
| Math, Science, or Technology course | 3 | |
| Credit Hours | 16 | |
| Sophomore | ||
| First Semester | ||
| ACCT 2102 | Principles Managerial Acct. | 3 |
| Science course without Laboratory | 3 | |
| ECON 2106 | Principles of Microeconomics | 3 |
| CPTG 2201 | Adv. Computer Applications | 3 |
| Literature, Philosophy, or Foreign Language course | 3 | |
| Credit Hours | 15 | |
| Second Semester | ||
| ECON 2106 | Principles of Microeconomics | 3 |
| World History | 3 | |
| CRIT 1101 | Critical Thinking | 3 |
| BUSA 3101 | 3 | |
| MKTG 3101 | Principles of Marketing | 3 |
| Credit Hours | 15 | |
| Junior | ||
| First Semester | ||
| Student should inform the Department Chair of their interest in the Combined Program | ||
| SCML 3102 | Operations & Supply Chain Mgmt | 3 |
| MGMT 3120 | Business Communication | 3 |
| MKTG 4104 | Marketing Research & Analysis | 3 |
| MKTG 4207 | Professional Selling | 3 |
| POLS 1101 | American Government | 3 |
| Credit Hours | 15 | |
| Second Semester | ||
| Student must submit an application for the Combined Degree Program | ||
| MGMT 3101 | Mgmt. Prin. & Org. Behavior | 3 |
| Non MKTG Business Elective | 3 | |
| MKTG 4850 | Internship/Cooperative Educ. | 3 |
| Elective (Business or non-business) | 3 | |
| American History course | 3 | |
| Credit Hours | 15 | |
| Senior | ||
| First Semester | ||
| MKTG 3420 | Global Business | 3 |
| MKTG 4750 | Marketing Strategy | 3 |
| FINA 3101 | Corporate Finance | 3 |
| Elective (Business or non-business) | 3 | |
| MGMT 5101 | Org. Development and Change 1 | 3 |
| Credit Hours | 15 | |
| Second Semester | ||
| MGMT 4750 | Strategic Management | 3 |
| Elective (Business or non-business) | 3 | |
| MKTG 5200 | Marketing Management 1 | 3 |
| Elective (Business or non-business) | 3 | |
| MGMT 5111 | Leadership and Organizational 1 | 3 |
| Credit Hours | 15 | |
| Fifth Year | ||
| First Semester | ||
| ACCT 5000 | Accounting Concepts 2 | 2 |
| BUSA 5000 | Decision Concepts 2 | 1 |
| Concentration Elective 2,3 | 3 | |
| Concentration Elective 2,3 | 3 | |
| Concentration Elective 2,3 | 3 | |
| Credit Hours | 12 | |
| Second Semester | ||
| ACCT 5200 | Accounting for Managerial Deci 2 | 3 |
| BUSA 5200 | Decision Making-Uncertainty 2 | 3 |
| FINA 5100 | Corporate Finance for MBA 2 | 3 |
| MGMT 5750 | Global Strategic Management 2 | 3 |
| Credit Hours | 12 | |
| Total Credit Hours | 145 | |
- 1
Dual Credit-Course counts toward both degrees.
- 2
Graduate Residency Course.
- 3
Concentration in Digital Marketing Elective.